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    New Products Management 10e

    Yayınevi : McGraw Hill Education
    Yazarlar : Merle Crawford , Anthony Di Benedetto
    ISBN :9780071289238
    Sayfa Sayısı :576
    Baskı Sayısı :10
    Ebatlar :18.7 x 2.2 x 23.4 cm
    Basım Yılı :2011
    690,00 ₺

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    Tahmini Kargoya Veriliş Zamanı: Stoktan Teslim

    Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

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    Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

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