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    Önceki KitapAdvanced Sales Management H...
    Sonraki KitapGreen Consumerism

    Essentials of Services Marketing 3e

    Yayınevi : Pearson Education
    Yazarlar : Jochen Wirtz , Christopher H. Lovelock , Dr Patricia Chew
    ISBN :9781292089959
    Sayfa Sayısı :720
    Baskı Sayısı :3
    Ebatlar :21.6 x 2.8 x 27.4 cm
    Basım Yılı :2017
    2050,00 ₺
    1537,50 ₺

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    Tahmini Kargoya Veriliş Zamanı: Stoktan Teslim

    Essentials of Services Marketing

    Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

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    Essentials of Services Marketing

    Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

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