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    Strategic Management Concepts And Cases 14e

    Yayınevi : Pearson Education
    Yazar : Fred R. David
    ISBN :9780132664233
    Sayfa Sayısı :688
    Baskı Sayısı :14
    Ebatlar :22x28
    Basım Yılı :2012
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    Strategic Management Concepts And Cases 14e

    A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.



    In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.



    The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

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    Strategic Management Concepts And Cases 14e

    A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.



    In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.



    The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

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