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    Strategic Management of Technological Innovation 5e

    Yayınevi : McGraw Hill Education
    ISBN :9781259255526
    Sayfa Sayısı :352
    Baskı Sayısı :5
    Ebatlar :18.5 x 1.3 x 23.1
    Basım Yılı :2016
    570,00 ₺

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    Tahmini Kargoya Veriliş Zamanı: Stoktan Teslim

    Analyze. Formulate. Implement.Melissa Schilling's Strategic Management of Technological Innovation 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.

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    Analyze. Formulate. Implement.Melissa Schilling's Strategic Management of Technological Innovation 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.

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